My Story

My career began in brand marketing, working with Lexus in Los Angeles and later joining Toyota in Sydney, where I received corporate sponsorship for being a “highly skilled professional”. As digital technology advanced, I recognized the growing amount of data available and the need for analytical and technical understanding for business, which led me to pursue a Master's in Business Analytics & Big Data at IE Business School in Madrid. In addition to its strong academic merit, I chose IE for its blend of business, entrepreneurship, and innovation– a combination exactly up my alley! During my studies, I excelled in courses that merged technology with business and entrepreneurial thinking, which led me to win an AI Innovation Challenge presented by IBM. Following graduation, I decided to pursue my interest in entrepreneurship and innovation and developed a startup concept and business model that the Spanish government recognized as being innovative for the country and they granted me an entrepreneurship visa.

​

While pursuing my startup initiative in Spain, I realized the importance of being fluent in the native language, so I committed myself to learning Spanish (which is not my forte, so I’m pleased to say that I’m now bilingual!). During this time, I also worked as a brand strategy consultant. Years later, I felt called again by my passion for innovation, so I returned to IE Business School to deepen my expertise, earning certifications in Innovation for Growth, Disruptive Thinking, Innovation Management, Digital Business Models, Customer Centricity, Extended Reality (augmented/virtual/mixed reality), and Generative AI for Enterprise Value– for a truly holistic understanding that empowers me to lead teams through all facets of innovation.

Building on my background, education, and interests, I’ve found my sweet spot in business innovation—my intent is to help businesses grow, evolve, and create meaningful value for both people and profit.